Is your visitor data a dashboard, or a pipeline?
Ten checks that separate the two. This is the audit we run on client setups before we touch anything, written so you can run it yourself against any visitor intelligence tool, not just the ones we use.
Ten checks, four sections, one point each.
Every check has a pass condition written to be hard to argue with. A generous score is a comfortable lie that costs you pipeline.
Most teams score four.
Which is worth knowing before you buy another tool. The tool is almost never the problem.
Most people are here, and it is not a criticism. The tool works. Nothing is wired to it. You are paying a subscription for a tab you open when you remember.
The most expensive place to be. You carry the cost of the tool and the cost of the attention without the compounding of a system that runs itself. Usually one or two checks are the bottleneck.
Rare. You built it deliberately and you know what it cost. The remaining checks are worth more than they look, because this is a chain and the weakest link sets throughput.
Run it if
- You have a visitor intelligence tool and are not sure it is earning its keep
- You get alerts nobody acts on
- You are about to buy one and want to know what the job actually involves
- You own pipeline and want a number instead of a feeling
Skip it if
- You sell to consumers rather than businesses
- You want a tool comparison, this audits the system around the tool
- You already score eight or better and know why
Find out what your setup is actually worth.
Score it yourself in about thirty minutes. If you land under eight and want the fixes walked through, book a call and we will go through your score together.