Privacy Policy

Detailed ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at wearedetailed.com (the "Site") and when we provide our go-to-market, revenue operations, and sales automation services (the "Services").

Please read this Privacy Policy carefully. By accessing or using our Site or Services, you acknowledge that you have read, understood, and agree to our collection, storage, use, and disclosure of your information as described in this Privacy Policy.

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1. Scope and Application

1.1 Who This Policy Applies To

This Privacy Policy applies to:

• Website Visitors: Individuals who visit our Site
• Prospective Clients: Individuals who inquire about our Services or request information
• Current Clients: Businesses and individuals who engage us for Services
• Campaign Contacts: Individuals whose information is processed as part of client campaigns (see Section 9)

1.2 Our Role as Service Provider

When we provide Services to clients, we often act as a service provider or data processor on behalf of our clients. In these situations:

• Our clients are the data controllers responsible for how their data is collected and used
• We process data according to client instructions and our contractual obligations
• Our clients' privacy policies govern their collection and use of end-user data
• This Privacy Policy describes our own data practices for our business operations

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2. Information We Collect

2.1 Information You Provide Directly

Website Inquiries and Contact Forms:

• Name, email address, phone number, company name, and job title
• Information about your business needs, challenges, and goals
• Any other information you choose to provide in contact forms or communications

Client Onboarding and Services:

• Business information (company name, address, tax ID, billing information)
• Account credentials and access permissions to systems we manage on your behalf
• Information about your products, services, target markets, and business operations
• Campaign content, messaging, and marketing materials you provide

Newsletter and Marketing Communications:

• Email address and communication preferences
• Name and company information (optional)

2.2 Information We Collect Automatically

Website Usage Information:

• IP address, browser type and version, operating system
• Pages viewed, time spent on pages, links clicked, and navigation paths
• Referring website, search terms used to find our Site
• Date and time of visits and other usage statistics

Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to:

• Remember your preferences and settings
• Analyze Site traffic and usage patterns
• Measure the effectiveness of our marketing campaigns
• Provide personalized content and advertising
• Identify companies and organizations visiting our Site

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our Site.

2.3 Website Visitor Identification

We use visitor identification technology (including Snitcher) to identify the companies and organizations visiting our Site based on IP address data. This information is used to identify prospective clients and inform our outreach activities. This technology operates at the company level. Individual-level personal data is not collected through this method. If you wish to opt out of visitor identification, please contact us at hello@wearedetailed.com.

2.4 Information We Collect on Behalf of Clients

When providing Services, we may access, process, or store data on behalf of our clients, including:

CRM and Sales Data:

• Contact information (names, email addresses, phone numbers, company details)
• Communication history and engagement data
• Deal information, pipeline data, and revenue metrics
• Custom fields and data unique to client businesses

Campaign and Outreach Data:

• Prospect lists and target account information
• Email open rates, click rates, and engagement metrics
• Response tracking and conversation data
• Opt-out and suppression list information

Marketing Automation and Systems Data:

• Website visitor behavior and tracking data
• Lead scoring and qualification data
• Email deliverability and bounce information
• Integration data from connected platforms

Important: We process this data as a service provider under client instructions. Clients are responsible for ensuring lawful collection and use of this data under applicable privacy laws.

2.5 Information from Third-Party Sources

Business Intelligence and Prospecting Tools:

• We may use third-party data providers and business intelligence tools to identify potential clients or build prospect lists for our own business development
• This may include publicly available business information, professional profiles, and contact details
• For client campaigns, any third-party data is obtained according to client specifications and their legal obligations

Social Media and Public Sources:

• Information from professional networking sites like LinkedIn
• Information from social media sites like TikTok, X, Instagram, or Pinterest
• Publicly available business information and company websites
• Industry directories and databases

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3. How We Use Your Information

3.1 Providing and Improving Our Services

We use your information to:

• Respond to inquiries and provide customer support
• Deliver the Services outlined in our agreements
• Set up and manage client accounts and access to systems
• Execute cold outbound campaigns, lead generation, and marketing automation
• Configure, optimize, and troubleshoot CRM systems and sales tools
• Monitor Service performance and identify areas for improvement
• Develop new features, services, and capabilities

3.2 Communication and Marketing

We use your information to:

• Send transactional communications about your account or Services
• Provide Service updates, technical notices, and security alerts
• Send newsletters, blog updates, and educational content (with your consent)
• Deliver marketing communications about our Services and offerings
• Invite you to webinars, events, or other professional development opportunities

You can opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us at hello@wearedetailed.com.

3.3 Analytics and Business Operations

We use your information to:

• Analyze Site traffic and user behavior to improve our Site and user experience
• Conduct research and analysis to better understand our market and clients
• Track conversion rates and measure marketing campaign effectiveness
• Generate aggregated, de-identified statistics and reports
• Manage billing, accounting, and financial reporting
• Comply with legal and regulatory obligations

3.4 Legal and Security Purposes

We may use your information to:

• Protect against fraud, unauthorized access, and security threats
• Enforce our Terms of Service and other agreements
• Comply with legal obligations, court orders, and regulatory requirements
• Protect our rights, property, safety, or the rights of our clients and others
• Respond to law enforcement or government requests

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4. How We Share Your Information

4.1 Service Providers and Subprocessors

We share information with trusted third-party service providers who assist us in operating our business and delivering Services, including:

Infrastructure and Hosting:

• Cloud hosting providers (e.g., AWS, Google Cloud, Microsoft Azure)
• Email delivery services and email infrastructure providers (including EmailBison)
• Content delivery networks and site performance tools

Business Tools and Platforms:

• CRM and customer support platforms (e.g., HubSpot, Salesforce, Intercom)
• Marketing automation and email marketing tools
• Analytics and tracking services (e.g., Google Analytics)
• Visitor identification platforms (e.g., Snitcher)
• Payment processing and billing platforms
• Project management and collaboration tools
• Data enrichment and prospecting databases

Professional Services:

• Legal, accounting, and consulting advisors (as needed)
• IT support and security services

All service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Client-Specific Integrations

When providing Services to clients, we integrate with and share data with platforms and tools specified by clients, such as:

• CRM systems (Salesforce, HubSpot, Pipedrive, etc.)
• Email service providers and deliverability tools
• Marketing automation platforms
• Sales engagement and outreach tools
• Analytics and reporting platforms

Data sharing with these platforms is governed by our agreements with clients and the platforms' respective terms and privacy policies.

4.3 EmailBison and Email Infrastructure

For clients using our EmailBison instance:

• Client campaign data flows through our EmailBison infrastructure
• EmailBison may process email addresses, message content, and engagement data
• We maintain technical and administrative controls over the EmailBison instance
• Clients retain ownership of their data and contact lists
• Data is used solely to provide email sending services and is not shared with other clients

4.4 Business Transfers

If we are involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

4.5 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Court orders, subpoenas, or other legal processes
• Government or regulatory investigations
• Requests from law enforcement agencies
• Protection of our legal rights or compliance with legal obligations

4.6 Aggregated and De-identified Data

We may share aggregated, de-identified, or anonymized data that cannot reasonably be used to identify you. This may include:

• Industry benchmarks and statistics
• Research findings and market analysis
• Case studies with identifying details removed

4.7 With Your Consent

We may share your information with third parties when you have given us explicit permission to do so, such as when you authorize integrations with other platforms or request specific services.

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5. Data Retention

5.1 Our Business Data

We retain information about website visitors, prospects, and clients for as long as necessary to:

• Provide ongoing Services and support
• Maintain business records and fulfill contractual obligations
• Comply with legal, tax, and accounting requirements
• Resolve disputes and enforce our agreements

Typical retention periods:

• Active client data: Duration of service relationship plus 3–7 years for business records
• Inactive prospect data: 2–3 years of inactivity, unless you opt out sooner
• Website analytics data: 26 months (consistent with Google Analytics default)
• Marketing communications data: Until you unsubscribe or request deletion

5.2 Client Data (Data We Process on Behalf of Clients)

For data we process as a service provider:

• We retain client data during the active service period
• After contract termination, we retain data for up to 30 days for transition purposes
• Upon client request, we delete or return data within 30 days of termination
• We may retain certain data longer if required by law or legitimate business needs (e.g., billing records)

5.3 Legal Holds

We may retain information beyond normal retention periods when required by law, litigation holds, regulatory investigations, or to protect our legal rights.

5.4 Deletion Requests

You can request deletion of your personal information at any time by contacting us at hello@wearedetailed.com. We will respond within 30 days, subject to:

• Legal obligations that require us to retain certain information
• Legitimate business needs (e.g., enforcing agreements, resolving disputes)
• Technical limitations (e.g., backup systems)

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6. Data Security

6.1 Security Measures

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

Technical Controls:

• Encryption of data in transit using TLS/SSL protocols
• Encryption of sensitive data at rest
• Secure authentication and access controls
• Regular security testing and vulnerability assessments
• Intrusion detection and prevention systems
• Secure backup and disaster recovery procedures

Administrative Controls:

• Employee training on data privacy and security
• Background checks for employees with data access
• Strict access controls based on role and need-to-know
• Confidentiality agreements with employees and contractors
• Incident response and breach notification procedures
• Regular review and updates of security policies

Physical Controls:

• Secure data center facilities with restricted access
• Environmental controls and monitoring
• Secure disposal of physical media containing data

6.2 Third-Party Security

We carefully select service providers and require them to maintain appropriate security measures. However, we are not responsible for the security practices of third parties once data has been transmitted to them in accordance with our agreements.

6.3 Limitations

No method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information using commercially reasonable means, we cannot guarantee absolute security. You are responsible for:

• Maintaining the security of your account credentials
• Using strong, unique passwords
• Reporting any suspected unauthorized access
• Implementing appropriate security measures on your own systems

6.4 Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you in accordance with applicable laws. Notification will include:

• A description of the incident and data affected
• Steps we have taken to address the breach
• Recommended actions you can take to protect yourself
• Contact information for questions and assistance

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7. International Data Transfers

7.1 Global Operations

We are based in the United States and our service providers may be located worldwide. By using our Site or Services, you acknowledge that your information may be transferred to, stored, and processed in:

• The United States
• Other countries where we or our service providers operate

These countries may have data protection laws that differ from your home jurisdiction.

7.2 Data Transfer Safeguards

When transferring data internationally, we rely on:

• Standard Contractual Clauses (SCCs): EU-approved contractual terms for data transfers
• Adequacy Decisions: Transfers to countries recognized by the EU as providing adequate protection
• Your Consent: Where applicable law requires consent for international transfers
• Contractual Necessity: Transfers necessary to provide Services you have requested

7.3 European Users

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, please see Section 11 for information about your specific rights under GDPR and UK GDPR.

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8. Your Privacy Rights and Choices

8.1 Access and Correction

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Receive a copy of your information in a structured, commonly used format

To exercise these rights, contact us at hello@wearedetailed.com.

8.2 Opt-Out of Marketing Communications

You can opt out of receiving marketing emails by:

• Clicking the "unsubscribe" link in any marketing email
• Adjusting your communication preferences in your account settings (if applicable)
• Contacting us at hello@wearedetailed.com

Please note that even if you opt out of marketing communications, we will still send you transactional and Service-related messages.

8.3 Cookie Management

You can control cookies through your browser settings:

• Block all cookies: Disable cookies entirely (may affect Site functionality)
• Block third-party cookies: Prevent tracking by third-party services
• Delete cookies: Clear existing cookies from your device
• Cookie preferences: Some browsers allow you to set preferences by site

For more information, visit your browser's help documentation.

8.4 Do Not Track Signals

Some browsers offer "Do Not Track" (DNT) signals. Our Site does not currently respond to DNT signals because there is no industry consensus on how to interpret them. We will update this policy if we begin responding to DNT signals.

8.5 Analytics Opt-Out

To opt out of Google Analytics tracking, install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

8.6 Deletion Requests

You may request deletion of your personal information by contacting hello@wearedetailed.com. We will honor deletion requests subject to:

• Legal obligations to retain certain records
• Ongoing contractual relationships
• Legitimate business purposes (e.g., fraud prevention, enforcing agreements)

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9. Cold Outbound and Campaign Contacts

9.1 Our Role in Client Campaigns

When we conduct cold outbound campaigns on behalf of clients, we act as a service provider. The client is responsible for:

• Ensuring legal compliance with anti-spam and privacy laws
• Obtaining necessary permissions and consents for contact
• Providing accurate suppression lists and honoring opt-outs
• The content and claims made in campaign messaging

9.2 How Campaign Contact Information Is Used

If you receive a cold outbound communication from us on behalf of a client:

• Your information was obtained through legitimate prospecting or provided by the client
• We use your information solely to deliver the campaign on the client's behalf
• Your engagement data (opens, clicks, responses) is tracked and reported to the client
• We do not use your information for our own marketing unless you separately opt in

9.3 Opt-Out and Suppression

You have the right to opt out of receiving campaign communications. When you opt out:

• We immediately add you to the client's suppression list
• We will not send you further communications for that specific campaign or client
• The opt-out applies to the specific client's campaigns, not necessarily all campaigns
• If you want to opt out of all communications from our EmailBison instance, contact hello@wearedetailed.com

9.4 Compliance Commitment

We are committed to compliance with:

• CAN-SPAM Act: All commercial emails include clear sender identification, subject lines, and unsubscribe options
• TCPA: Phone and SMS outreach complies with consent and opt-out requirements
• GDPR: European contacts are only reached with appropriate legal basis and full transparency
• CASL: Canadian contacts are only reached with proper consent or exemptions apply

If you believe you have received communications in violation of these laws, please contact hello@wearedetailed.com.

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10. Third-Party Links and Services

10.1 External Links

Our Site may contain links to third-party websites, plugins, or applications. We are not responsible for:

• The privacy practices of these external sites
• The content or accuracy of information on third-party sites
• The security of data you provide to external sites

We encourage you to review the privacy policies of any third-party sites you visit.

10.2 Third-Party Tools and Integrations

Our Services integrate with many third-party platforms (CRMs, email services, analytics tools, visitor intelligence platforms, etc.). Each platform has its own privacy policy and terms of service governing how they handle your data. We encourage you to review those policies.

10.3 Social Media

Our Site may include social media features (e.g., LinkedIn, X, TikTok, Facebook buttons). These features may collect your IP address, track pages you visit, and set cookies. Your interactions with these features are governed by the privacy policies of the respective social media companies.

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11. Rights for European and UK Users (GDPR / UK GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR) and UK GDPR:

11.1 Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contractual Necessity: To provide Services you have requested or to enter into a contract with you
• Legitimate Interests: For our business operations, analytics, visitor identification, and marketing (where not overridden by your rights)
• Consent: When you have explicitly consented to processing (e.g., newsletter signups)
• Legal Obligations: To comply with laws and regulations

11.2 Your GDPR Rights

You have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure ("Right to be Forgotten"): Request deletion of your data in certain circumstances
• Restriction: Request that we limit processing of your data
• Data Portability: Receive your data in a structured, machine-readable format
• Object: Object to processing based on legitimate interests or direct marketing
• Withdraw Consent: Withdraw consent at any time (without affecting prior processing)
• Lodge a Complaint: File a complaint with your local data protection authority

11.3 Exercising Your Rights

To exercise any of these rights, contact us at hello@wearedetailed.com. We will respond within one month (extendable by two additional months for complex requests).

11.4 Data Protection Officer

For data protection inquiries, you can contact: hello@wearedetailed.com

11.5 Supervisory Authority

If you are not satisfied with our response, you have the right to lodge a complaint with your local supervisory authority:

• EEA: Your national data protection authority
• UK: Information Commissioner's Office (ICO): https://ico.org.uk
• Switzerland: Federal Data Protection and Information Commissioner (FDPIC)

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12. Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

12.1 Categories of Information We Collect

See Section 2 for detailed information about the categories of personal information we collect.

12.2 Your California Rights

You have the right to:

• Know: Request information about the personal information we collect, use, disclose, and sell
• Access: Request a copy of your personal information
• Delete: Request deletion of your personal information
• Correct: Request correction of inaccurate information
• Opt-Out of Sale/Sharing: Opt out of the "sale" or "sharing" of your personal information
• Limit Use of Sensitive Information: Limit our use of sensitive personal information
• Non-Discrimination: Not receive discriminatory treatment for exercising your CCPA rights

12.3 We Do Not Sell Your Personal Information

We do not sell personal information in the traditional sense. However, the use of certain analytics, advertising, and visitor identification tools may be considered a "sale" or "sharing" under California law. You can opt out of these practices by adjusting your cookie settings or contacting us.

12.4 Exercising Your Rights

To exercise your California privacy rights:

• Email: hello@wearedetailed.com
• Subject Line: "California Privacy Rights Request"
• Include: Your name, email address, and specific request

We will respond within 45 days (extendable by an additional 45 days if necessary).

12.5 Authorized Agents

You may designate an authorized agent to make requests on your behalf. We require proof of authorization before processing such requests.

12.6 Shine the Light Law

California residents may request information about disclosures of personal information to third parties for direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.

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13. Children's Privacy

13.1 Age Restriction

Our Site and Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18.

13.2 Parental Rights

If you believe we have inadvertently collected information from a child under 18, please contact us immediately at hello@wearedetailed.com. We will:

• Verify the claim
• Delete the information promptly
• Take steps to prevent future collection

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14. Changes to This Privacy Policy

14.1 Updates

We reserve the right to modify this Privacy Policy at any time. When we make changes, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised Privacy Policy on our Site
• For material changes, provide notice by email (to clients) or prominent Site notice

14.2 Review

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14.3 Continued Use

Your continued use of our Site or Services after changes are posted constitutes your acceptance of the updated Privacy Policy.

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15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: hello@wearedetailed.com

Website: wearedetailed.com