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RESOURCESTHE STACK, MAPPED

The tools behind the pipeline.

Every tool we use, test, and recommend. Honest breakdowns, real configs, and where each one sits in the system. These are our preferred picks. If you already run something else, we build around it.

PREFERRED PARTNERSTHE ONES WE BUILD ON
PREFERRED PARTNER
AttioAttio

Our preferred CRM, and the one we run our own agency on. Official Attio Expert Agency Partner. Already have a CRM? We build around it.

Full breakdown →
PREFERRED PARTNER
SnitcherSnitcher

Company-level visitor intelligence, and the signal layer of most systems we build. Every plan includes every feature.

Full breakdown →
PREFERRED PARTNER
ApolloApollo

One of the contact databases we lean on for TAM builds. Sourcing, firmographics, and sequencing in one place.

Full breakdown →
01Identify
Snitcher SnitcherPARTNER Identify companies visiting your site and turn anonymous traffic into pipeline. BREAKDOWN → RB2B RB2BPARTNER Person-level visitor identification. See the actual people on your site, not just the company. BREAKDOWN →
02Enrich + verify
Clay Clay The most powerful enrichment and prospecting platform for B2B outbound teams. BREAKDOWN → Apollo ApolloCERTIFIED B2B contact database with built-in sequencing and sales intelligence. BREAKDOWN →
Hunter Hunter Email finder and verifier with fast domain search and high deliverability.
DeBounce DeBounce Email validation that protects your sending domains before a single message goes out. BREAKDOWN →
Findymail Findymail Email finder with strong Clay integration and bulk verification built in.
03Outreach
EmailBison EmailBison White-labeled cold email sequencer built for agencies and high-volume outbound. BREAKDOWN →
Smartlead Smartlead Cold email infrastructure with unlimited mailboxes and AI-powered warmup.
EmailGuard EmailGuard Inbox placement testing and blacklist monitoring so you know where your email actually lands.
04Automate
Make MakeCERTIFIED Visual automation platform that connects every tool in your GTM stack. We build on it daily and are Make certified.
n8n n8n Self-hosted workflow automation for teams that want full control over their data.
Apify Apify Web scraping and data extraction for building custom prospect lists at scale.
Claude Claude The AI we use to build, plan, and execute across every part of the Detailed stack.
05CRM
Attio AttioPARTNER Next-generation CRM built for modern GTM teams. Flexible, fast, and actually enjoyable to use. BREAKDOWN →
06Nurture
Beehiiv Beehiiv Newsletter and automated email platform that turns captured leads into booked calls.
07Comms
Slack Slack Where the system's alerts land. We route interested replies and hot visitor signals into Slack so the team acts on them in real time.

SOME LINKS ARE PARTNER OR REFERRAL LINKS. WE ONLY RECOMMEND TOOLS WE ACTUALLY RUN.

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