Snitcher
Identify Agency PartnerThe best visitor intelligence tool for B2B teams... if you actually do something with the data.
Last updated July 2026 · we keep these current
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What is Snitcher?
Snitcher identifies the companies visiting your website by matching IP addresses against a database of business locations. When a company hits your site, Snitcher tells you who they are, what pages they viewed, how long they stayed, and how many times they have come back. For B2B teams running paid traffic or content marketing, this turns anonymous website traffic into a list of warm companies that already know you exist. It is the highest-intent signal in B2B.
What Snitcher does not do, and this is important, is tell you which individual person visited. You get the company, not the contact. That is a feature, not a limitation. Identifying a company by its IP footprint is a very different privacy question than de-anonymizing named individuals, so you sidestep the heavier consent and personal-data obligations that GDPR and CCPA place on person-level visitor tracking. For enterprise and regulated buyers whose legal teams vet every tool, company-level identification is far easier to get approved. Getting from the company to the right contact is where the rest of the stack comes in. Snitcher is the trigger. Everything that happens after is what turns the data into revenue and where most teams fall short.
The real problem it solves.
Most B2B companies are paying for traffic they never follow up on. A prospect visits your pricing page three times in two weeks and disappears. Without Snitcher you never knew they were there. With Snitcher you know the company, what they looked at, and how interested they are. The problem is most teams stop there. They are stretched thin and not technical, so they look at the dashboard once, shrug, and move on. The data is only valuable if something happens because of it. That is exactly what the Detailed stack is built to do.
Snitcher tells you which companies are interested. On its own, that is just a dashboard. The money is in what happens next: enriching those companies, reaching the right people, and following up while the interest is still warm. Detailed builds and runs that entire system for you, so the signal turns into booked meetings instead of a tab you forget to check.
See how we build this for clients →Where it sits.
SNITCHER IS THE TRIGGER · THE SYSTEM AROUND IT IS WHAT BOOKS THE MEETING
How Detailed uses it.
We use Snitcher as the trigger for our full visitor intelligence workflow. When Snitcher identifies a company, our Detailed Agent, tuned to each client's ICP, decides in real time whether it is worth pursuing based on the right industry, the right size, and the pages they viewed. Qualified companies flow into Clay, where we enrich them and find the right contacts. Those contacts then enter our sending engine, which reaches out while the company is still actively thinking about the problem your solution solves. The whole system runs automatically. No one has to check a dashboard. No warm lead falls through the cracks. Just highly interested leads ready to book a meeting that were already looking for your services.
We qualify every lead against the client's ICP before any enrichment runs, so credits and attention only go to companies worth pursuing. From there the whole path is wired to run itself: qualify, enrich, hand off to outreach, with no dashboard to babysit and no lead quietly slipping through. The theory is simple. Getting it to run cleanly every time, without leaks, is the hard part, and it is most of what we actually do for clients.
Who it is for
- B2B companies with consistent monthly website traffic
- Teams investing in content and SEO who want to see which companies that traffic is quietly bringing in
- Companies with a defined ICP who can act on company-level data
- Sales and marketing teams that want pipeline without more headcount
- Any B2B company that suspects their website traffic is warmer than their pipeline shows
Who it is NOT for
- E-commerce or B2C companies. Snitcher is company-level, not individual
- Companies still building their website traffic. Snitcher pays off once there is a steady flow to work with
- Teams without any outreach capacity. The data needs someone to work it
- Companies without a defined ICP. You need to know what a good visitor looks like
Priced by companies identified.
Every plan includes all features with no gating. Unlimited users, API access, CRM sync, and real-time alerts.
Everything included
- Company identification
- Real-time Slack and email alerts
- ICP filtering and scoring
- CRM sync (HubSpot, Salesforce, Pipedrive)
- REST API access and webhooks
- Unlimited team members
- GDPR compliance tools
Monthly cost by companies identified
Annual billing saves about 30% · pricing auto-adjusts as you scale
Honest pros and cons.
We only recommend tools we actually use. Here is the real picture.
Pros
- Easy pixel installation. One script tag, done in 5 minutes
- ICP filtering is truly useful. Filter by industry, size, and location so you only see relevant companies
- Webhook support makes full automation possible
- Real-time alerts so your team knows immediately when a target account visits. We route ours to a Slack channel
Cons
- Company-level only. You still need Clay or another enrichment tool to find actual contacts
- Accuracy varies. IP matching is not perfect especially for remote workers or shared offices
- Pricing can feel steep for smaller teams before they have the automation in place to justify it
- The dashboard alone without a downstream workflow is not enough. You need the full stack
Five steps from signup to a system.
Create your Snitcher account and paste the tracking script into your site's head tag. Takes about 5 minutes. No developer required.
In the Snitcher dashboard, configure filters to only surface companies that match your ideal customer profile by industry, company size, and location. This keeps your pipeline clean from day one.
Set up a webhook in Snitcher that fires every time a company is identified, and point it at a qualification step that scores each one against your ICP before anything gets enriched. This is where an ICP-tuned agent earns its keep: it decides what is worth pursuing so you never waste enrichment on a bad fit.
Feed the qualified companies into your enrichment layer so it runs automatically and surfaces the right decision-maker contacts for your ICP persona. Wire it up once and it works on every new record, with no manual steps.
Push the enriched contacts into your sending engine and configure the sequence to acknowledge that the company has already been on your site. That warm context, referencing what they actually looked at, is what separates a reply-worthy first email from generic cold outreach.
This is exactly what we do at Detailed. Book a call and we will map out the full build for your business.
Tools that work with Snitcher.
Clay Enriches the companies Snitcher identifies and finds the right contacts to reach out to. BREAKDOWN → 
RB2B The person-level alternative. More reach into who visited, with a heavier privacy posture. BREAKDOWN → 
AttioPARTNER Our preferred CRM for holding every identified visitor and booked meeting. Already have one? We build around it. BREAKDOWN → How we actually use it.
The thinking behind where this tool sits in a working system, not a feature list.
Rather have us build it for you?
We install and tune the full Snitcher system for you: ICP filtering, real-time buyer alerts, and CRM sync. That is usually a short block of hours rather than a project. Want outbound built on top of the signal, or the whole motion wired together? Same engagement, more hours.
Book a discovery call →